European book cultures : diversity as a challenge / Stephanie Kurschus

By:

Kurschus, Stephanie

Publication details: Wiesbaden : Springer VS, cop. 2015Description: 383 pISBN:

9783658080594

Summary: Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality. (Font: Editor)

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Libro	Centre d' Informació i Documentació del CERC Sala		General		S 01445				1	Available			1900175867

List of Figures -- List of Tables -- List of Abbreviations -- Country Abbreviations -- 1. Book Culture – Approaching an Elusive Concept: 1.1 Literature and Sources ; 1.2 Methodology -- 2. A Concept of "Book Culture" -- 3. European Book Culture – Framework, Indicators and a Typology -- 4. Promoting Book Culture – Measures and Efficiency -- 5. A New Book Culture in the Digital Age? -- List of Literature

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