01516nam a2200193 i 4500001001400000003000900014005001700023007001500040008004100055020001500096040002800111100001700139245013600156260004400292300004300336520088800379700002001267710003501287vtls000006485ES-BaOER20230630132415.0cr |||||||||||130626s1998    at |||||s    o0|| ||eng|d  a0642473196  aES-BaOERbcatcES-BaOER1 aClose, Helen10aWho's my market?h[Recurs electrònic] :bA guide to researching audiences and visitors in the arts /cHelen Close, Robert Donovan  aSydney :bAustralia Council,ccop. 1998  a231 p. : digital, fitxer PDF (1,10 Mb)  aThe 1996 Marketing the Arts survey, conducted nationally by BIZTRAC and Donovan Research for the Australia Council, revealed that arts organisations need to have a better understanding of marketing and need to gain more specialised marketing skills. These skills are required to identify, understand and develop audiences and visitors. This document is part of that process. It is designed for arts organisations wishing to gather information on their markets and their marketplace by undertaking audience, visitor or consumer research. This research guide shows how information is a crucial asset to any arts organisation. It illustrates what information is important, how to get that information and how arts organisations can use that information to make a difference. If information is power, this guide is designed to make your organisation a more powerful one. (Font: Document)1 aDonovan, Robert2 aAustralia Council for the Arts