A guide to researching audiences and visitors in the arts Close, Helen creator Donovan, Robert Australia Council for the Arts text at Sydney Australia Council cop. 1998 1998 monographic eng

electronic

Recurs electrònic

231 p. : digital, fitxer PDF (1,10 Mb) The 1996 Marketing the Arts survey, conducted nationally by BIZTRAC and Donovan Research for the Australia Council, revealed that arts organisations need to have a better understanding of marketing and need to gain more specialised marketing skills. These skills are required to identify, understand and develop audiences and visitors. This document is part of that process. It is designed for arts organisations wishing to gather information on their markets and their marketplace by undertaking audience, visitor or consumer research. This research guide shows how information is a crucial asset to any arts organisation. It illustrates what information is important, how to get that information and how arts organisations can use that information to make a difference. If information is power, this guide is designed to make your organisation a more powerful one. (Font: Document) Helen Close, Robert Donovan 0642473196 ES-BaOER 130626 20230630132415.0 vtls000006485 cat