TY  - BOOK
AU  - Close,Helen
AU  - Donovan,Robert
ED  - Australia Council for the Arts
TI  - Who's my market?: A guide to researching audiences and visitors in the arts 
SN  - 0642473196
PY  - 1998///
CY  - Sydney
PB  - Australia Council
N2  - The 1996 Marketing the Arts survey, conducted nationally by BIZTRAC and Donovan Research for the Australia Council, revealed that arts organisations need to have a better understanding of marketing and need to gain more specialised marketing skills. These skills are required to identify, understand and develop audiences and visitors. This document is part of that process. It is designed for arts organisations wishing to gather information on their markets and their marketplace by undertaking audience, visitor or consumer research. This research guide shows how information is a crucial asset to any arts organisation. It illustrates what information is important, how to get that information and how arts organisations can use that information to make a difference. If information is power, this guide is designed to make your organisation a more powerful one. (Font: Document)
ER  -