000			01797nam a2200205 a 4500
001			vtls000011449
003			ES-BaOER
005			20160331122620.0
008			150422s2015 gw | || 0|| ||eng|d
020			_a9783658080594
040			_aES-BaOER _bcat _cES-BaOER
100	1		_aKurschus, Stephanie _98940
245	1		_aEuropean book cultures : _bdiversity as a challenge / _cStephanie Kurschus
260			_aWiesbaden : _bSpringer VS, _ccop. 2015
300			_a383 p.
520			_aStephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality. (Font: Editor)
595			_aList of Figures -- List of Tables -- List of Abbreviations -- Country Abbreviations -- 1. Book Culture – Approaching an Elusive Concept: 1.1 Literature and Sources ; 1.2 Methodology -- 2. A Concept of "Book Culture" -- 3. European Book Culture – Framework, Indicators and a Typology -- 4. Promoting Book Culture – Measures and Efficiency -- 5. A New Book Culture in the Digital Age? -- List of Literature
942			_cMON
999			_c40753 _d40753